Canon’s 2025 has been a steady stream of new gear catching the eye of photographers, videographers, and content creators alike. This year’s lineup spans pro-level cameras, cinema tools, and options for those just starting out. On 26 March 2025, Canon adds three more to the mix: the PowerShot V1, EOS R50 V, and RF20mm F1.4 L VCM lens. These feel like a natural next step in a year already packed with releases. So what’s 2025 looked like so far, and what do these latest launches bring to the table? Let’s break it down.
2025 So Far: A Full Picture
Canon unveiled the EOS R1 and EOS R5 Mark II in July 2024, landing in early 2025 with serious upgrades. The R1 is built for pros who need speed—fast burst rates and autofocus that doesn’t miss make it ideal for sports or wildlife shots. The R5 Mark II balances 45 megapixels for stills with 8K video that’s clean and sharp—a solid pick for anyone doing both. These two set the stage for a year focused on performance.
For filmmakers the EOS C400 and C80 landed earlier in 2025. Both are full-frame—the C400 brings a global shutter and strong dynamic range for high-end projects while the C80 keeps things compact and more affordable without losing quality. Late 2024 saw the RF35mm F1.4 L VCM and RF50mm F1.4 L VCM lenses join the RF system, showing Canon’s serious about building out its mirrorless lineup.
What’s interesting is how Canon isn’t just targeting traditional professionals this year. Content creators—think vloggers and streamers—are clearly on their radar, and these latest releases lean right into that.
Latest Highlights
Canon spotlights three new products aimed at vloggers, streamers, and hybrid shooters. Here’s what they offer:
- PowerShot V1: A Vlogging Option
The PowerShot V1 steps up against the Sony ZV-1 and Fujifilm X100VI. After a preview at CP+ last month it’s now official and going global. It has a 22.3MP 1.4-type CMOS sensor—larger than Micro Four Thirds—for detailed video. You get 4K 30p from 5.7K oversampling plus 4K 60p with a 1.4x crop and Full HD 120fps for slow motion. The 16-50mm equivalent F2.8-4.5 lens offers a wide view with 5-stop stabilization and a 3-stop ND filter built in. A cooling system handles up to two hours of 4K 60p recording and Canon Log adds flexibility for editing. Priced at $899 it’s out late April—pre-orders are open now.
- EOS R50 V: Video on a Budget
The EOS R50 V reworks the APS-C R50 for video users. It costs $649 for the body or $849 with the RF-S 14-30mm F4-6.3 IS STM PZ lens—an affordable way into the RF system. It keeps the 24MP sensor and DIGIC X processor but swaps the EVF and flash for vlogging features: a large record button, vertical shooting mode and 4K 30p oversampled from 6K. Dual Pixel CMOS AF II tracks eyes, faces, pets and vehicles reliably. That RF-S lens adds stabilization in a light package. Pre-orders started on March 26 and it ships late April.
- RF20mm F1.4 L VCM: Wide-Angle Reach
The RF20mm F1.4 L VCM is Canon’s widest hybrid prime yet priced at $1,699. It fits alongside the 24mm, 35mm and 50mm F1.4 VCM lenses with an f/1.4 aperture for soft bokeh and solid low-light performance. The Voice Coil Motor (VCM) keeps autofocus quick and quiet—handy for video—and the 20mm focal length suits landscapes, astrophotography or wide cinematic shots. Pre-orders are live and it’s available late April.
What’s the Takeaway?
These launches show Canon’s paying attention to creators. The PowerShot V1 offers a straightforward vlogging solution while the EOS R50 V makes RF accessible and the RF20mm F1.4 L VCM provides photographers a new angle. Combined with the year’s earlier releases Canon’s covering a wide range—from beginners to seasoned pros.
Looking Forward
With CP+ wrapped and NAB coming up Canon’s keeping the pace. There’s talk of an EOS R6 Mark III, a retro-style body or maybe an RF 200-500mm f/4 for wildlife fans. For now these three are front and center—pre-orders are rolling and late April’s the date.
Reference Links:
https://www.usa.canon.com/newsroom/2025/20250326-camera
https://www.usa.canon.com/newsroom/2025/20250326-lens
